Today in 5 Minutes or less, you’ll learn:
✔ The Real Cost of Culture Gaps → Why 21% of your profit disappears when teams don’t collaborate (and it’s not what you think)
✔ The Communication Myth → Why having an “open door policy” actually prevents real conversations, and what to do instead
✔ The Mental Clarity Factor → How to spot when poor collaboration is killing projects before they start
✔ Leadership in Action → Specific steps to move from ‘me-first’ to ‘we-first’ without losing individual drive
✔ Forbes-Backed Results → The exact numbers that show why better collaboration beats individual performance (and how to measure it in your business)
✔ Practical Implementation → A straightforward approach to kick-start better team dynamics without disrupting daily operations
You think building a ‘We-First’ culture means being soft on performance? In our masterclass, Reggie Brock revealed how collaboration actually drives a 21% profit increase.
If it seems your team meetings and “culture talks” are cutting into valuable selling time, I get it.
But here’s what shocked me during a recent Top Rep Masterclass with Reggie Brock – according to Forbes research shared by Reggie Brock, companies that don’t collaborate effectively are losing 21% of their profit. Not revenue. Pure profit.
As your sales coach and someone who’s helped transform hundreds of home service companies, I used to believe the same thing. “Focus on individual performance, hire superstars, and let them do their thing.” But Reggie challenged that thinking with hard data.
The real profit killer isn’t weak sales or poor cash flow – it’s the hidden cost of running your business like a rec league instead of a pro team. And Reggie broke down exactly why.
Let’s dive into what I learned that could transform your business:
The Hidden Cost of Poor Communication
Your team’s silence is costing you more than their complaints ever could. This isn’t just my opinion – it’s backed by hard data.
In our masterclass, Reggie shared some eye-opening Forbes statistics. A staggering 41% of employees are actively looking for new jobs right now – not because of pay, but because they don’t feel heard.
Here’s what that looks like in real dollars for your business:
- Replacing just one employee costs 20% of their annual salary
- Teams that don’t collaborate are 64% less productive
- 30% of projects fail due to poor communication
- Half your current team might be job hunting right now
During the masterclass, I asked Reggie about sales teams specifically. He confirmed what I’ve seen in my 20+ years of coaching – most companies mistake individual performance for success while ignoring the costly breakdown between sales, production, and office staff.
Creating Safe Spaces for Real Talk
Real collaboration starts before anyone opens their mouth. This is something I emphasize in all my coaching sessions.
Your team needs to know they can bring up problems without getting their heads bitten off. But here’s the catch – saying you have an “open door policy” isn’t enough.
To build genuine trust:
- Get out of your office and go to them first
- Ask specific questions about challenges they’re seeing
- Listen without jumping to solutions
- Allow for constructive conflict, not just agreement
- Celebrate collaboration as much as individual wins
Reggie shared a powerful insight during our talk: “People who feel like they helped build something rarely try to tear it down.” I’ve seen this firsthand with the teams I coach.
The Mental Game Matters
Your team’s emotional state directly impacts your bottom line. As a sales coach, I can tell you that mental clarity matters more than any script or closing technique.
Before pushing for more collaboration, check these fundamentals:
- Are people mentally clear and focused?
- Can they manage their emotions professionally?
- Do they feel safe bringing up concerns?
- Is constructive conflict welcomed?
- Are individual contributions still valued?
- Does everyone understand the shared goal?
When a salesperson goes into a slump, don’t jump straight to retraining. First, find out what’s going on in their life and mind.
Building Your We-First Culture
Start small, but start today. This is about progress, not perfection.
Don’t try to overhaul everything at once. Pick one area where better collaboration could make an immediate impact – maybe it’s your sales and production handoff process.
Create specific spaces for collaboration, but keep them focused. This isn’t about complaint sessions – it’s identifying obstacles and finding solutions together.
Remember what Reggie shared: “The genius comes from the sales rep, not the sales manager.”
Making It Stick
The hardest part isn’t starting – it’s maintaining momentum. That’s why at Top Rep, we focus on sustainable systems, not quick fixes.
Create regular times for meaningful collaboration, but keep them structured and solution-focused. Track the results – not just in sales numbers, but in project completion rates and team retention.
As Reggie pointed out, “Your next breakthrough might not be a something – it might be a someone.”
One final thought: The goal is not turning your business into a democracy, It’s creating an environment where your best people want to stay and contribute their best ideas.
Want the Full Playbook?
I’ve barely scratched the surface of what Reggie shared in our masterclass. His complete “We-First” culture playbook includes:
- The 3-step framework for building mental clarity and emotional balance
- How to measure the “emotional KPIs” that predict performance
- Specific strategies for turning self-focused sales teams into collaborative powerhouses
- Real examples of companies capturing that missing 21% profit
- Practical tools for managing productive conflicts and strengthening team dynamics
Plus, you’ll hear Reggie break down his own journey from evangelical preacher to roofing sales to culture transformation expert. His energy makes this anything but
your typical boring webinar!
-Chuck Thokey
P.S. If you found this valuable, forward it to another contractor who’s struggling with team dynamics. Sometimes the best collaboration starts with a simple share.