Today in 5 minutes or less, you’ll discover:
✔ The Funnel Formula → Why most contractors fail at building effective sales funnels.
✔ Customer-Centric Approach → How understanding your ideal customer shapes your entire funnel.
✔ Lead Magnet Magic → A practical process to create compelling offers that attract quality leads.
✔ Funnel Mapping Made Easy → Defining the stages that guide prospects from awareness to action.
✔ Optimization Advantage → The key to continuous improvement and long-term funnel success.
Your Sales funnel is the lifeblood of your business. Without an intentional funnel, you’re leaving money on the table and missing out on valuable leads.
I’m going to show you how to create a profitable sales funnel in just 30 days. No fluff, no filler – just straight-up actionable advice. This comes hot on the heels of our recent masterclass with funnel expert Noah Wessel, where we dove deep into the world of contractor marketing.
Before we jump in, let’s get clear on what we mean by a “funnel.” Noah breaks it down into two levels:
At the macro level, a funnel is your entire customer acquisition process. It’s everything from your ads and landing pages to your emails and content – all designed to guide a stranger into becoming a customer.
At the micro level, we’re talking about specific funnels for individual products or services. These are the technical funnels with sales pages, opt-in forms, and follow-up sequences.
Here’s the kicker: Every business has a funnel. But not all have an intentional and profitable one.
I’ve seen countless contractors struggle with implementing effective funnels, often due to a lack of understanding about how to structure them for our unique industry.
This challenge leads to wasted marketing budgets and missed opportunities. But don’t worry – I’m here to help you tackle this head-on with a practical system tailored specifically for home service businesses.
In this letter, we’ll dive into a clear process to create profitable sales funnels from Noah that will transform your business in just 30 days. Let’s get started!
Step 1: Define Your Ideal Customer
Identifying your target audience is the foundation of funnel success. Without this clarity, you risk wasting resources on unqualified leads or missing opportunities with high-value prospects.
Noah emphasizes the importance of this: “The right offer and message to the right ideal customer is the recipe for qualified leads and more closed deals”
Consider these customer profiles:
- Homeowners in specific neighborhoods or zip codes
- Property managers overseeing multiple residential units
- Real estate investors looking to renovate properties
Each group has unique needs and motivations. Homeowners may prioritize curb appeal, while property managers focus on cost-effective maintenance solutions. Investors often seek quick turnaround times for their projects.
Tailor your messaging to speak directly to your ideal customer’s pain points and desires. This targeted approach will make your funnel far more effective from the start.
Step 2: Create a Compelling Lead Magnet
A strong “lead magnet” is your ticket to attracting more potential customers into your funnel. It’s a free offer that provides value in exchange for contact information.
Melvin, one of our top performers, shared this insight: “You can always give tips on what to do for free as their trusted advisor.” This approach builds trust and positions your business as a helpful resource. Not just a company looking to inspect their house for damage.
Some effective lead magnet ideas for contractors include:
- A guide to choosing the right materials for a specific project
- A checklist for preparing your home for a renovation
- A video tutorial on simple home maintenance tasks
Remember, your lead magnet should address a specific problem or desire of your ideal customer. Don’t rush this step or use generic content – a well-crafted lead magnet sets the tone for your entire funnel.
Step 3: Map Out Your Funnel Stages
Clearly defined funnel stages are essential for guiding prospects toward a purchase decision. Resist the urge to skip ahead to sales pitches – a well-structured funnel nurtures leads and builds relationships.
Noah breaks down the funnel stages like this: “There’s this acronym called AIDA: awareness, interest, desire, action. You can’t expect someone who doesn’t have interest in you or desire in your offer yet to take action just because they saw an ad.”
To outline your funnel, answer these questions:
- How will you initially attract attention? (e.g., ads, social media, referrals)
- What is your lead magnet offer?
- How will you deliver the lead magnet?
- What follow-up content will you provide?
- How will you present your services or offers?
- What is your call-to-action for booking appointments or estimates?
This process? It’s your roadmap. Makes sure you’re hitting every stage of the decision-making journey.
Noah’s big on rehashing: “Start with people who already know and trust you. Don’t ignore warm contacts chasing cold leads.”
Seriously, don’t overlook your existing contacts. That’s gold you’re sitting on.
Get this funnel mapped out, and implementation’s a breeze. You’ll know exactly what assets and automations you need.
Step 4: Set Up Your Funnel Technology
With your strategy in place, it’s time to implement the technical components. This step involves creating landing pages, thank you pages, and email sequences.
I recommend using a platform like GoHighLevel to build your funnel pages. Noah explains why GoHighLevel is so powerful: “It’s an all-in-one system to capture, nurture, and close leads. To me, they’ve taken the CRM world by storm.”
Here’s what you need to set up:
- Landing pages for your lead magnet
- Thank you pages and delivery mechanism for your offer
- Email & SMS automations for follow-up sequences (Ai is super powerful here)
- Plan for how to add the human touch to follow ups.
Test your funnel thoroughly before launching to guarantee a smooth experience for your leads. This attention to detail will pay off in higher conversion rates and a more professional impression.
Step 5: Launch & Optimize
Your hard work pays off as you activate your funnel and begin generating leads. But the work doesn’t stop here – the most effective funnels evolve over time.
Monitor your funnel’s performance closely in the initial weeks. Pay attention to key metrics like opt-in rates, email open rates, and conversion rates.
Noah advises: “Don’t just focus on lead gen, lead gen, lead gen and miss the people just sitting right there in a bucket ready for you.”
This insight is crucial. While generating new leads is important, don’t neglect the potential in your existing database. Use your funnel to re-engage past customers and warm leads.
Make data-driven adjustments to improve results. This might involve:
- Tweaking your ad targeting
- Refining your lead magnet
- Adjusting your email sequences
- Testing different calls-to-action
You’ve built a custom system for your home service biz. Nice work.
But here’s the kicker: never stop improving.
Test. Refine. Optimize. Repeat.
Stick with it, keep that strategy sharp, and watch your business grow more consistently.
It’s not rocket science, but it works. Keep at it.
Here’s to your success in the building a more profitable sales funnel!
Chuck
P.S. If you’re ready to take your sales game to the next level, I invite you to join me at our upcoming Top Rep Rush. We’ll be deconstructing elite techniques like these and learning them together through immersive training and live role play.