Chuck Thokey has spent more than two decades in home services sales — as a rep, as a VP of Sales, and now as the founder of TOP REP. This page collects the record: every podcast, every published article, every stage, in one place.
The short version
Chuck Thokey started his career as a flight test engineer at Bombardier Learjet in Wichita, Kansas. After 9/11 collapsed the aviation industry, he moved back to Ohio and into sales — mortgage, then home improvement, then roofing. He ran sales for American WeatherTECHS across Cincinnati, Dayton and Columbus, where revenue doubled in six months.
He founded TOP REP to teach the system he had been running by hand. Today TOP REP trains sales teams across the roofing, exteriors and home services trades. “TOP REP” is a registered United States trademark — Reg. No. 7557419, Class 035, first used in commerce June 1, 2021.
The engineering background is why the flagship program is called Flight School. Pilots don’t learn by reading. They learn in a simulator, under pressure, repeating the same maneuver until it’s automatic. Sales is no different.
Podcast & interview appearances
38 recorded conversations, from 2018 to today.
| Episode | Show | Host | Date |
|---|---|---|---|
| Sales dept. improvement — recruiting, rebuttals, retention | Contractor Appointments (webinar) | Sean Conners / Sarina Warren | undated |
| He Grew A Company To $220M — His Warning To Every Home Service Owner | Home Service Expert | Tommy Mello | 2026-06-19 |
| Zero In On Your Team's Weaknesses | Tactics by Siro | Jake Cronin (Siro CEO) | 2026-06-01 |
| Ep. 64 — w/ James Freeman + Alex Lindus | Power100 PowerChat | Greg Cummings | 2026-05-29 |
| w/ Austin Killian + Alex Marck | Power100 PowerChat | Greg Cummings | 2026-05-28 |
| Chuck Thokey w/ Top Rep | Christian Contractor Podcast | (unconfirmed) | 2026-03-06 |
| How to Dominate the Trades | Scale With Speed | Victor Rancour | 2025-12-30 |
| How to Close 50% of Your Roofing Leads | ProLine | John DeLaurier | 2025-10 |
| Why Owners Fail When They Keep Doing Sales | Build to Win (Builder Prime) | Builder Prime | 2025-09-05 |
| Ep. 23/24 — Chuck Thokey, Founder of Top Rep | Through The Noise | Trevor Steel | 2025-08-29 |
| Stop Settling for Average Sales and Start Closing at 60% | The Home Service Hustle | Jonathan Bannister | 2025-08-22 |
| Debunking Sales Myths and Winning Consistently | Founders Future | Jae Encarnacion | 2025-08-22 |
| Ep. 265 — 3 Mindset Shifts That Turned $1M Roofers into Market Dominators | Roofing Success Podcast | Jim Ahlin | 2025-07-22 |
| A Day in the Life of Chuck Thokey | A Day in the Life (Power100) | Power100 | 2025-06-26 |
| Ep. 110 — How Experts Build Sales Teams | Ascend Digital Agency Podcast | Mike | 2025-05-21 |
| Ep. 17 — How to Create a High-Performance Sales Culture | The Best Sellers Podcast | Doug Dvorak | 2025-05-11 |
| Ep. 2 — Featured Interview with Chuck Thokey | Power100 Featured Interviews | Greg Cummings | 2025-04-14 |
| Interview with Chuck Thokey and Brian Gottlieb | Power100 LIVE | Greg Cummings | 2025-03-03 |
| Ep. 47 — Unleashing Sales Power | Rainmaker For Contractors | (host unconfirmed) | 2025 |
| Top Rep Podcast with Chuck Thokey — uncut | Big J OKC (Jeremy Mitchell) | Jeremy Mitchell | 2025 |
| Ep. 1895 — Sales Training vs Sales Coaching | Level10 Contractor Daily | Rich | 2024-11-13 |
| Sales Mastery with Chuck Thokey | In The Foxhole | JC Chanowsky & Angela Schroeder | 2024-09-19 |
| Ep. 8 — From Top Rep to Top Trainer | RILLA LABS | Sebastian Jimenez (Rilla) | 2024-07-17 |
| How to Break Through $5 Million in Revenue | Contractor Radio (ContractorCoachPRO) | Jim Johnson | 2023-11-09 |
| Ep. 67 — The Day 9/11 Killed My Aviation Dreams and Born My Sales Superpower | The Big Fish Cares Podcast | Benny Fisher | 2023-05-05 |
| #14 — What is Commission Breathe? | Business On Purpose | Barry Barrett | 2023-03-07 |
| Optimizing Contractor Sales with Chuck Thokey | Mission Control Podcast | Mike (Ascend Digital) | 2023-02-23 |
| Ep. 222 — Roofing Sales Roleplay | Hook Better Leads (Hook Agency) | Tim Brown | 2023-02-10 |
| Join us for a 'Top Rep' Experience (recording no longer public) | Roofing On The Rise | (host unconfirmed) | 2023 |
| Ep. 89 — The Missing Piece To Getting The Best ROI | Roofing Success Podcast | Jim Ahlin | 2022-03-01 |
| Ep. 69 — Adjust Your Sales Process to the Lead Source | Roofing Success Podcast | Jim Ahlin | 2021-10-04 |
| Chuck Thokey: Train, Inspire, Perform | Leap — Train, Inspire, Perform | Leap (leaptodigital) | 2021-07-21 |
| The Sales Team Blueprint | Leap | Leap | 2021-07-08 |
| How To Build & Manage A Sales Team | The American Contractor Show | John Dye | 2021-02-11 |
| Ep. 140 — How to Win at Retail Roofing Sales | The Roofing Academy | (unconfirmed) | 2021 |
| Ep. 155 — The TOP REP Sales System | The Roofing Academy | (unconfirmed) | 2021 |
| How to Scale & Manage a $100M+ Sales Team | The American Contractor Show | John Dye | 2020-07-07 |
| Lesko Talks Windows: Episode 20 | Door and Window Market (DWM) | Jim Lesko | 2018-12-19 |
Published articles
Chuck is a contributing author at Roofing Contractor, the trade publication of record for the roofing industry.
| Article | Publication | Date |
|---|---|---|
| Selecting a Business Coach | Roofing Contractor | 2024-09-30 |
| What to Look for in a Good Coach | Roofing Contractor | 2024-01-22 |
| 4 Tips for Roofing Contractors to Develop a Winning Sales Presentation | Roofing Contractor | 2018-12-10 |
| The 'Game Changer' to Win the Roof Sale | Roofing Contractor | 2018-12-10 |
| Your Roofing Company's Bell Curve and 2018 Revenue Goals | Roofing Contractor | 2018-05-14 |
| How Using the 'Prospect Experience' can Raise Closing Rates and Prices | Roofing Contractor | 2018-01-31 |
| Roofing Contractors Complete TOP REP Sales Training | Roofing Contractor (Art Aisner, EIC) | 2022-03-16 |
| Chuck Thokey Gives You the Keys to Ultimate Sales Leadership | RoofersCoffeeShop (Cass Jacoby) | 2021-11-08 |
| Lesko Talks Windows: Episode 20 | Door and Window Market (Drew Vass) | 2018-12-19 |
| Top Roofing Sales Coaches To Elevate Your Team — ranked #1 | Hook Agency | undated |
Most-watched training
Guest training sessions on other channels, ranked by views. Combined across all channels, Chuck’s video training has been watched 163,019 times.
| Session | Channel | Views |
|---|---|---|
| 3 Estimates Should NOT be an Objection | Roofing Insights (Dmitry Lipinskiy) | 27,300 |
| Roofing Sales Roleplay Formats and Examples | Hook Agency | 11,220 |
| The Best Response to 'I Need to Get 3 Estimates' | Contractor Dynamics | 7,757 |
| How to Close 65% Sales For Home Services? | Phlash Consulting (Phil Risher) | 7,192 |
| Roofing Sales Training — Increase Your Closing Rate | Contractor Dynamics | 6,994 |
| Financing: 3-Steps to Close Retail Roof Sales | The STRONG Roofer (Adam Bensman) | 3,848 |
| How NOT to Sell a Roofing Business | Roofing Insights | 3,348 |
| The Closing Roadmap | Hook Agency | 2,673 |
Speaking
- IRE 2026 — Session EX10: 'Close Like the Pros — Unlock the Power of Closing with Clarity, Confidence, & Control.' International Roofing Expo, Jan 20-22 2026, Las Vegas. Credited as 'Founder at TOP REP High Performance Sales Training.'
- American Contractor Summit — Listed speaker with full bio. Bio is a syndicated, unrevised version that still calls him current VP of Sales at American WeatherTECHS.
- Extreme Sales Summit — Speaker listing recovered via Wayback. Billed 'Co-Founder @TOP REP Sales Training… one of the most sought after keynote speakers in the Home Services Industry.'
- Owens Corning OCU Live — consultant, speaker and trainer for Owens Corning’s contractor education program.
- TOP REP Bootcamps — Atlanta, Dallas and Denver, spring 2022. Covered by Roofing Contractor: the goal was to train more than 700 sales professionals in a single season.
Books
- Selling Education and Educating Sales: Tying It All Together — Brian L. Gross & Chuck Thokey. Archway Publishing, 2016. ISBN 9781480835146.
- Complete Field Guide to Successful Sales Leadership — Chuck Thokey. Blooming Twig Books, 2026. ISBN 9781613431900.
Credentials of record
- USPTO Trademark — TOP REP, Reg. No. 7557419, Serial 98310398. Owner: Thokey Marketing LLC, Kettering, Ohio. Registered November 5, 2024 on the Principal Register. Class 035: “Business training services, namely, providing high performance sales training through seminars, classes, workshops and lectures in the fields of business sales.”
- Ranked #1 roofing sales coach by Hook Agency — “hands-on coaching that focuses on transforming average sales teams into high-performing machines.”
- Named client results — O’Leary Roofing grew from $800,000 in annual revenue to more than $6,000,000 before selling. Expert Roofing had been under $1M for thirty years before Jim and Amber Renfro brought TOP REP in.
Booking & media requests
For interviews, podcast bookings, or speaking inquiries, reach Chuck at chuck@topreptraining.com or through the contact page.